Social Media Content & Event Marketing

Bringing a much-loved rural event to life online.

Barellan Working Clydesdales – The Good Old Days Festival is an annual celebration of Australia’s rural heritage, bringing working horses, vintage machinery, demonstrations, entertainment and traditional skills together for a weekend in Barellan NSW.

Country Media Co works with the festival to create video, graphic and social media content designed to capture the personality of the event, build excitement in the lead-up and, most importantly, encourage people to come through the gates.

The Project

Marketing a major rural event isn't simply about posting the date and hoping people turn up.

The content needs to show people what they’ll actually experience.

Country Media Co creates a mix of promotional content for the Clydesdales across Facebook and Instagram, taking the huge variety of activities, demonstrations and attractions across the weekend and turning them into engaging, easy-to-understand content.

This includes:

• Social media graphics and promotional tiles

• Reels and short-form video content

• Event announcements

• Program and attraction highlights

• Competitions and giveaways

• Sponsor and supporter content

• Practical visitor information

• Countdown and ticket promotion

• Content captured during the festival

• Community-focused storytelling

Video Content

Video plays an important role in showing the scale, atmosphere and character of the festival.

Country Media Co creates short-form video and Reel content using footage from the event to showcase everything from the magnificent working Clydesdales and heritage machinery to demonstrations, entertainment and the people behind the weekend.

Rather than simply telling audiences what happens at the festival, the aim is to show them why it's worth experiencing in person.

Graphic Content

With so much happening across the festival weekend, clear graphic content helps individual attractions and important information stand out.

Country Media Co develops branded social media graphics that give the festival a consistent look while allowing different events, announcements and activities to have their own moment.

The result is a social feed that is informative and recognisable without every post looking exactly the same.

Rural Event Marketing That Feels Rural

The Clydesdales has its own personality, history and audience – and its marketing should too.

The content is designed specifically for the people the festival wants to reach, from farming families and machinery enthusiasts to horse lovers, history buffs, families looking for a weekend away and people who simply love a great country event.

It’s professional marketing without losing the humour, nostalgia, community and country character that make the festival special.

Need Content That Gets Your Event Noticed?

Country Media Co creates social media, video and graphic content for rural businesses, events and organisations.

Whether you need an entire event campaign or someone who can turn what you're already doing into content people actually want to watch, read and share, we can help.

Let’s tell people what makes your event worth the trip.