At Country Media Co, our goal is to help businesses reach the right audience with clear, engaging messaging that drives results. One of our recent projects was with Golden Grain Café, a much-loved small-town café at the heart of the community.

The Brief

Golden Grain Café wanted to refresh their image to appeal to a broader customer base. Their goals were twofold:

• Attract new customers by showcasing fresh, healthy menu options alongside classic café favourites.

• Recruit new staff by highlighting the positive team culture and making the café an appealing workplace.

Our Approach

We developed a tailored content strategy designed to showcase:

• Healthy, modern offerings – highlighting new meals and menu options that appeal to a wide audience.

• Welcoming atmosphere – presenting the café as not only a place to eat, but a warm community space.

• Team culture – demonstrating the supportive, positive environment to attract new staff to the small town.

The Results

The updated content positioned Golden Grain Café as a modern, bustling café with something for everyone. By telling the story of both the menu and the team, we helped them:

• Appeal to health-conscious and family-focused customers.

• Strengthen their identity as a welcoming community café.

• Attract potential staff by showcasing a positive, supportive workplace.